How artificial intelligence is powering retail customer experience – Finpro (eCom Growth)
Click here to read more
Today's shopping experiences are more personalized than ever, as shoppers increasingly expect retailers to understand their preferences and buying habits. With Artificial Intelligence (AI) as its backbone, retailers are collecting more and more data to create a more complete view of each customer. Behind the scenes, AI is already determining which products shoppers see, and even what prices they pay for them. Obviously, personalization is the future of ecommerce and AI and machine learning are powering this future. This workshop looks into the opportunities that AI brings to today’s customer centric-retail – both online and offline.
eReceipt RTECO Ecosystem – Kaupan liitto / Teknologiateollisuus / Finanssiala
The digital explosion in Finland eReceipt is enabler to bring new consumer and company services to the market. eReceipt information gives us better customer knowledge and two-way communication channel between seller and buyer. eReceipt is a great opportunity and an absolute prerequisite to be number one in digitalization in Europe. 1,5 billion e Receipts in every year gives a huge Big Data for new service providers.Join in the workshop to hear more and give your input to eReceipt RTECO Ecosystem.
Last Mile Delivery - You will win or lose your customers with it! – Smartmile
Last Mile Delivery to consumers is very important for modern retailers selling online and serving customers in many channels. Competition in on-line world is global and retailer can be happy when customers have found your shop and a product they want and even ordered and paid it. Then you ship it out and it is out of your control. Customer satisfaction is actually lowest at the moment when consumer receives the package. This is due to waiting time, lack of communication in supply chain or missed delivery attempt. All delivery failures are failures for retailer as well. It is retailer's reputation on the table, not only delivery company's- Therefore it is extremely important for retailers to pay attention and improve last mile delivery experience for their customer. Smart Mile has built universal consumer driven parcel business model and has proven it in Germany, now building sustainable, winning ecosystem in Finland as a part of Tekes Innovation Cluster Program Inka (together with cluster head Veijo Heinonen, Martika Oy, VTT and other cluster partners). Benefit for participants: Inviting participants in retail world but also logistics service providers to participate into this common development. Workshop leader will show some newest examples and invite participants to join to open ecosystem development.
Customer-centric retail in brick-and-mortar stores – Relex
How can you take advantage of technology to create a personalized offering supported by efficient operations? This workshop looks into opportunities to tailor retailers’ offerings in brick-and-mortar stores via 1) better understanding of local demand patterns (e.g. via behavioral clustering), 2) mass customization of stores’ appearances (e.g. via automatically generated store-specific planograms) as well as 3) how advanced forecasting supports efficient supply and in-store operations. In addition, we will look into new opportunities to use data across systems for holistic planning and optimization.
50+ world - A new way of thinking retail – Finanssiala ry
Silver economy consumers (50+) is a growing market segment whose life style preferences and sets of values have so far only little been taken into account in consumer’s digital shopping path. The challenges to serve this growing segment are diverse: How to serve those 50+ customers who are preparing themselves for the active and healthy retirement? Those, who can finally focus on themselves and on “finding the perfectly ripe avocado”? Or the busy “sandwich generation people” who wish to have some “positive solitude” but are left caring for teen-aged children and elderly parents, as well as pursuing a career? The workshop is targeted at all actors of retail value chain who would like to be involved in the development of a new ecosystem and retail concept for active 50+ consumers: the high quality 50+ World Concept including critical aspects such as and an attractive and easy-to-use digital user interface, payment, C2C, logistics, etc.
The New Value Chains of Retail - Local vs. Glocal vs. Global marketplaces? – Aalto University
Retail has gone through a major disruption in the past decade as malls, department stores and big box stores have increasingly been replaced by digital platforms and marketplaces such as Amazon.com. This workshop focuses on the next stages of this disruption. Attending this workshop allows you to think about the possibilities of retail 2.0., one where brands and suppliers create direct relationships with end-customers through local digital platforms and marketplaces. How do marketplaces create customer value and what implication does this have for the industry? The workshop is geared at senior managers from across the retail value-chain from retailers to suppliers to technology providers, as digitalization will transform the entire industry structure and value-chain.